Do you ever think about transforming people’s perspective? Or have power over their purchase making decision? Have you ever thought that marketing could play a key role in changing people’s ideologies and mindsets? Yes, all these above-mentioned things are indeed achievable. Want to know how? Continue to read on!
The 22 Immutable Laws of Marketing written by authors Al Ries & Laura Ries is a masterpiece that consists of 22 golden rules of marketing. The book focuses on practical pointers that will help a business sustain and grow in a super competitive environment. It is a must read for all marketers to attain success in their career.
Advertise the products with the Unique Selling Proposition (USP)
When you launch a product or service, it is super important that it sells fast. The reason being people appreciate products that are trending. Did you understand this bit?
Now we are going to move on to how you can sell these products and services faster than your competitors. Always remember that the customer/ consumer of your goods and services is the king. Your sole motive should be to add value to their lives.
Now the first thing you have to do is to show what difference that product or service can create in a user/ buyer’s life. And the right way to attract your target audience is to sell the product with its Unique Selling Proposition. When you keep in mind these two things, then you can attract anyone to buy your products.
Be authentic in your marketing strategies
You can’t be the leader of every market and with growing competition and with each passing day, it is becoming more and more difficult to have a monopoly on any market. But how does it matter? If you try to be authentic in your ways and introduce a new category for your product, you can very easily establish leadership in that category.
Changing your perspective but at the same sticking to your niche is the goal that you should aspire for. Take an example Coca- Cola and Pepsi. Do you ever think how challenging it would have been for Pepsi to compete with Coca- Cola which was already established worldwide? It sure was, but then Pepsi decided to introduce a new category. They called their drink trendy, and targeted the recent generation who are always trying something new.
This message highly resonated with the young people and their perspective got changed without them even realizing it.
If this article caught your attention and you want to learn more about being authentic, then you can read book summaries on the free book summary app.
Use a catchy term, slang, or phrase that defines your brand
Try to eliminate the difference between your brand and the product being sold. Have you noticed that sometimes we forget the brand of a particular product? We unintentionally start associating that product or service with the brand. Take an example of Ketchup. In the United States, when people hear the word ketchup, the first thing that automatically comes to their mind is a bottle of Heinz. This is called subtle marketing. When people don’t even realize that they are being sold a product or service.
Believe in specialization of products
Though almost all businesses come with a mindset that they would expand their products but one thing they should cater to is specialisation in certain products. You want to know, why so? It is because more products are inversely proportional to effort spent on one product.
Pepsi’s marketing strategy backfired when they expanded their target audience with the previous tactic. Coca- Cola was already in the market and was aiming at availability for everyone.
Take the advantage of negative marketing of your product
The 22 Immutable Laws of Marketing teaches when your competitor starts spreading rumours or allegations about your business, it is then that you have to take advantage of the negative marketing. Because the reality is marketing of any type is still marketing and it is in your hands to either get affected by it or take advantage of it. The Law of Candor comes into effect at this time.
Take an example of Listerine. The company was once heavily negatively marketed. The rival business called it bad tasting and unpleasant. Listerine used this to their advantage and came up with a tagline: “The flavor you dislike twice a day.” If you want to learn how to give it back to your competitors, then you can read book summaries on this topic. It is available on a free book summary app.
The 22 Immutable Laws of Marketing also states that the most important trait required to run a successful business is patience and belief in your product or services. Pause and reflect on your brand’s marketing strategy plays a very crucial role.