Airtel priority 4G network:  Bharti Airtel has announced the ‘Priority 4G Network’ for its Platinum mobile customers. This means that the telco will offer faster 4G connectivity specifically for its users who are on a plan that is designated as Platinum. Alongside the faster data speeds, Platinum customers on the Airtel network are promised to receive preferential care with a “red carpet” customer care service. The telco is already offering a distinct interface to its Platinum users on the Airtel Thanks app. However, the new move seems to take on Vodafone Idea that has its RedX plan to offer prioritized services to select customers.


It is to note that all the postpaid mobile plans that are on Rs 499 per month or above have been considered as platinum. This implies any customer who has a postpaid plan of Rs 499 is eligible for Priority 4G Network services from the company. They will also have dedicated customer care along with a preferential service at Airtel’s retail stores as well as call centres. According to the company, dedicated staff will be present at all the call centres and retail centres to attend Platinum customers and listen to them on priority along with cutting their waiting time.



“It has been our endeavour to offer a differentiated service experience to our Platinum mobile customers as part of the Airtel Thanks program,” said Shashwat Sharma, CMO – Bharti Airtel, in a statement. “And that’s where we will deliver that ‘extra’ service experience to them, including faster speeds by giving them preference on our 4G network, while continuing to serve each of our 280 million customers with the same passion.”

The new development could help Airtel increase its average revenue per user (ARPU) as the preferential treatment is likely to encourage some consumers to move to a Platinum plan. Also, it would give a tough fight to Vodafone Idea that has been offering the RedX plan with up to 50 per cent faster data speeds than regular plans. The Vodafone RedX plan was launched at Rs. 999 in November, though it recently got a revision and is available at Rs. 1,099.