Facebook and its photo-sharing platform Instagram are working on new tools to help its creators earn more money from the platform. The company has announced new features that will help influencers to earn an extra payout for meeting specific goals.
Starting this week, creators on Instagram are eligible to earn an extra payout when they meet certain milestones while using badges in Live, such as going Live with another account, the company said in a statement.
“Today we’re announcing new ways to help creators make a living as they build their personal brands across our platforms.Creators have always used Instagram to share products they love, and people trust their favorite accounts for inspiration and new products. Today, select creators can tag products from the brands they work with or use Shops if they have their own product line. We want to give more creators access to our shopping tools and allow them to get rewarded for the purchases they drive,” Facebook said in a blog.
“As we see more and more creators use these tools to engage directly with their fans, we want to reward them for the impact they’re bringing to our communities,” the company said.
“That’s why we are launching ways for creators to make extra money for hitting certain milestones with Badges and Stars,” it added.
Facebook Chief Executive Mark Zuckerberg said Tuesday the company will build new features starting with Instagram for content creators to earn money from recommending products on the app and a marketplace to help connect brands with influencers.
While speaking with Adam Mosseri, head of Facebook-owned Instagram, during a livestreamed video, Zuckerberg also said the social network will launch “creator shops” as part of the ecommerce push.
“Our goal is to be the best platform for creators like you to make a living. And if you have an idea that you want to share with the world, you should be able to create it and get it out there easily and simply — across Facebook and Instagram — and then earn money for your work,” Zuckerberg said in a press release.
The company is also working on tools that would allow influencers to sell products directly through their personal profiles and set up new shops via the app. Instagram hopes this will “make it easier for creators who already sell their own merchandise or want to start doing so,” the release states.