After completing their formal education, a large number of students ponder over the wide range of carrier options in India. Although everybody is made for something different, opting for a career in India that is secure and provides decent job satisfaction still remains one of the mainstream choices for freshers.

Some major factors you must consider while choosing your career path are- 

  1. Salary
  2. Growth
  3. Security
  4. Brand
  5. Job Satisfaction
  6. Opportunities.

How to choose from the best career options?

The first step towards deciding on a career in the analysis of your skills. You need to know what you are good at and what you enjoy doing. There is no use in working a job that you are not even interested in. So, you need to carry out a small self-assessment test and answer the following questions to start with: 

As the world is adopting the digital paradigm, there is a growing need to polish the old skills and learn new ones. before finalizing the admission in any course.

Here are some demanding courses with alluring career options for students


With the persistent rise in the cases of cybersecurity in India, now as governments and organizations are facing cyber threats, hackers target government agencies because their interwoven systems contain vast amounts of information from citizens. Not only government but Private or public organizations are also at risk.

As per the source, the Country’s demand for cybersecurity professionals is likely to rise 200 percent by 2024. Cybersecurity has become one of the most in-demand careers for Students. Those who are interested in working as a cybersecurity professional, rest assured there will be no lack of jobs for you. To kickstart a career in Cybersecurity, one needs to start off with a background in Information technology. To embrace a career in Cybersecurity to pursue after the 12th following are your options:

  • B.Tech (Information Technology)
  • B.Tech (Information Science & Engineering)
  • B.Tech (Cybersecurity and Forensics)
  • B.E. (Information Technology)
  • B.Sc.(Forensic Science)
  • Diploma in Cybersecurity

Data Science

Data science can be defined as a process that involves the collection of structured or unstructured data, pre-processing it to make it readable by algorithms, fetching important details and metrics, and sometimes making predictions, etc. It is considered to be the topmost career option in India because of its vast future offerings. 

To understand this interesting field, let us divide it into further parts

  1. Data Mining: The job of a data miner is to collect or mine the data from a vast set of structured/unstructured data. The process involves extracting important data points from internal or sometimes publicly available data sources and presenting them in a readable form.
  2. Data Analyst/Scientist: The Data Analyst/scientist team thoroughly investigates the data given to them by the data miners and comes up with interesting insights that help in driving business decisions and identifying potential threats.
  3. Machine Learning Engineers: Machine Learning engineers use the mined data to predict outcomes and analyze the future of a business move. 

Artificial Intelligence

India will play a pivotal role in the AI revolution and nowadays, AI is being used across various industrial sectors (Healthcare, agriculture, automobile, education, and transport), etc. AI enters our professional lives, and it entails amazing career opportunities for freshers and professionals. To be part of the AI profession, you will know about the future growth of Artificial Intelligence and its various aspects that can be inculcated in a machine using Artificial Intelligence.

The advancements in technologies also fuel the future scope of Artificial Intelligence in India in subsets of AI like Deep Learning, Machine Learning, etc. One can opt for a course in AI after 12th is:

  • B.Tech. in Computer Science
  • B.Tech. in Robotics and Automation
  • B.Tech. in Electronics Engineering
  • B.Tech. in EC Engineering
  • B.Tech. in Electrical Engineering.

4. Digital Marketing

For every brand out there, however big or small, the promotion of their product stands out to be one of their ultimate jobs. For years, brands have been using different tactics to promote their products in a quest to maximize sales. With the rise of digital tools, especially social media platforms, where a considerable number of people engage every day, the digital form of marketing has become one of the foremost ways of promotions.

The major digital marketing career options in India are- 

  1. Content Marketing
  2. Big Data
  3. Marketing Automation
  4. Mobile Marketing
  5. Social Media Marketing
  6. Conversion Rate Optimisation
  7. Internet of Things
  8. Search Engine Optimisation
  9. Wearables
  10. Paid Search Marketing
  11. Online PR
  12. Communities
  13. Display 
  14. Partnerships