Paytm’s IPL cashback plan: Home-grown financial services platform Paytm, which was briefly removed from Google Play Store for alleged policy violations earlier this month, said on Monday that it has brought back the Paytm Cricket League with UPI cashback and scratch cards. Also read: UPSC Prelims 2020: Impossible to further postpone civil services exams: UPSC tells SC
Now, with Paytm’s IPL cashback plan, users can collect stickers of their favorite cricket stars as they pay digitally for their mobile bills, recharges, buying groceries, or money transfers, Paytm said.
Once they complete a set, they can redeem it for cashback up to Rs 1,000, it added.
Paytm had earlier claimed that the cashback feature was the reason why Google dropped it from its PlayStore. However, Google said cashback does not violate its policies but linking to an external website where users enter paid tournaments to win real money does.
“While we remain firm in our stance on the action taken by Google, we have made a few changes to our promotions so that our cricket celebrations with you continue uninterrupted. The essence of ‘Paytm Cricket League’ remains the same—you get surprise cricket player stickers on each transaction and earn cashback on collecting them,” Paytm said in a blog post on Monday.
On 18 September, Google removed the Paytm and Paytm First Games from its Play Store, citing violation of its guidelines on gambling. The Paytm app was restored after the company complied with the platform’s rules.
“Our users can be assured that Paytm has never been involved in anything that can be considered betting or gambling. We believe such arbitrary actions and accusatory labeling go against the laws of our country and acceptable norms of fair competition by arbitrarily depriving our users of innovative services,” Paytm said.
Through its ‘Paytm cricket league’ cashback, or Paytm’s IPL cashback plan, Paytm claims its users can earn ‘Paytm cricket player stickers’, and add them to their album on the app. On completing player sticker related milestones, Paytm users will be eligible to get cashback up to Rs1,000.
“In the previous version, users were given free stickers on doing certain transactions. Upon collection of a certain number of free stickers, users were given some cashback. Users could also use these free stickers to be part of a free contest. In the current version, users are given free stickers on doing certain transactions and upon collection of a certain number of stickers they get cashback,” a Paytm spokesperson told.
Mean-while, Today is the 190th day since India implemented a nationwide lockdown, to help curb the novel coronavirus pandemic. So far, India has recorded 61,45,291 confirmed COVID-19 cases, including 96,318 deaths. Maharashtra, Andhra Pradesh, and Tamil Nadu have reported the highest number of cases. However, infections are rising rapidly in states like Karnataka, Uttar Pradesh, and West Bengal. Yet, India’s recovery rate continues to rise and now stands at 83 percent. ‘Unlock 4.0’ is underway. Globally, there have been over 3.31 crore confirmed cases of COVID-19. More than 10 lakh people have died so far.