Airtel on Monday announced a new plan for its postpaid and V-Fiber broadband services under which it will be offering free subscription of Netflix for three months. After the free subscription expires, Airtel postpaid and V-Fiber broadband customers can pay for Netflix through postpaid or broadband bill as well.
Note that the scheme is available for both new and existing Airtel postpaid and V-Fiber broadband customers. Customers can activate the free Netflix scheme through the Airtel TV app and the My Airtel app. Under the partnership, Airtel has created a dedicated row on the Airtel app for the scheme.
Netflix’s free three months of membership will be activated on the accounts of Airtel customers who have subscribed to select V-Fiber Home Broadband and postpaid plans. Airtel said that eligible plans will be announced “over the coming weeks”.
New users can purchase any eligible plan from Airtel to get free access to Netflix for three months. Post three months, the subscribers can easily pay their subscription fee using Airtel postpaid or broadband billing. The customers who have not chosen any eligible plan can sign up and pay for their subscription via Airtel’s bill. They can also upgrade their postpaid or broadband plans they wish to avail.
Commenting on the partnership announcement, Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel said, “Partnerships are at the core of Airtel’s DNA and we are delighted to expand our strategic relationship with Netflix. Affordable high-speed data services and growing smart devices have created a massive opportunity, perhaps one of the biggest in the world, for the uptake of content – both local and global. We look forward to working closely with Netflix to leverage this huge potential and continue delighting customers with some amazing offerings.”
Bill Holmes, Global Head of Business Development for Netflix said, “We are delighted to expand our partnership with Airtel and combine the latest technologies and the best of entertainment. Be it Sacred Games, Ghoul or Stranger Things, more and more fans are watching on mobile so we’re bringing together Netflix’s award-winning TV shows and movies with Airtel’s amazing mobile and broadband networks. Airtel customers will enjoy the simplicity of one monthly bill for their Netflix subscription and Airtel postpaid/home broadband bill.”
