All you need to know about careers in Brand Management

Brand Management is a career within marketing and a very important one. Interesting too, with growth opportunities across industries. You will, of course, need some ideas about branding concepts which a marketing course can provide.

Brand management job description

Brand management is the process of identifying and managing marketing techniques for a particular service or product to increase its market value, and popularity among the customers. It also involves managing the tangible and intangible elements of a brand such as a cost, customer satisfaction, in-store presentation and competition. Most companies appoint a brand manager to manage and sustain their brands according to market trends.

.“The brand manager has to define the brand, find its audience, build and strengthen the connection between the brand and its audience, and then grow the audience while building and guarding the brand using the full marketing mix to support sales to achieve targets.

With the sales targets and audience defined, the budget needs to be split and spent across the marketing mix into various tactics. For example, packaging (if relevant), website development, promotions, public relations, advertising, content creation, social media, and more

Brand Manager responsibilities include:

Analyzing our brand positioning and consumer insights
Helping shape and communicate our vision and mission
Translating brand elements into plans and go-to-market strategies

Job brief

We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

Eligibility to become Brand Manager

Brand Manager is a role that is generally provided to management graduates. In order to gain senior-level positions in the field, candidates also opt to go for postgraduate management programmes. While formal education in the field is essential for a candidate to make a career in Brand Management, it is not mandatory. It can be said that experience counts more than a degree in this field but formal education becomes necessary to develop certain skills and knowledge after a level of experience has been gained.

The following courses are helpful for aspiring Brand Managers.

Undergraduate Courses for Brand Manager

Given below are the best undergraduate courses for a career as a Brand Manager in India. All of these courses can be taken up after completing Class 12th.