The domestic e-commerce platform, Flipkart, has announced its end-of-season sale (EOSS) event. The Walmart-owned company claims that this sale will help millions of customers and around 200,000 sellers. The e-tailer has also claimed that more than 10,000 brands will come together in this event to offer a wide selection of fashion, beauty, and lifestyle products. The EOSS 2022 event will commence on June 10 and will continue till June 17. The upcoming event will also witness the introduction of 24X7 live commerce for the first time on the Flipkart app. The company has issued a press release to announce the event and its features.
According to the company, the sale will help millions of customers, and sellers. The e-tailer has also claimed that more than 10,000 brands will come together in this event to offer a wide selection of fashion, beauty, and lifestyle products.
“In line with customer demand, the event is bringing together a wide variety of styles in casual wear, ethnic wear, formal and seasonal wear including footwear, men’s and women’s apparel, fashion and travel accessories, and kidswear. While the event is open for all Sellers and Brands to participate, some of the top brands participating this season include home-grown D2C brands such as Being Human, Ruf & Tuf, Campus, Cultsport, Urbanic, Hershienbox and Mokobara, Fubar, AAdi, Krassa, and The Kapas, ethnic wear brands such as Libas, Biba, MAX, activewear brands including Nike, PUMA, Adidas, HRX, Fastrack. Brands including Peter England, Blackberrys, Arrow, and Woodland will feature in the formalwear selection and Allen Solly, Jack and Jones, and Crocs, will feature in the kids’ wear section,” Flipkart said.
To serve the customers from metros and emerging tier 3 and tier 4 towns better, the company has introduced Fashion TV. This service is a 24X7 live commerce feature that will allow sellers, brands, and influencers to interact with customers in real-time.
The initiative aims to personalize the experience for customers. It will enable the buyers to browse an expansive assortment of short format live videos — just like strolling through a mall and instantly buying the displayed fashion styles.
