Leading consumer durable players LG Electronics India and Samsung India have started taking pre-booking offer for their products and doling out special offers, in a bid to woo consumers during the lockdown period.
The move is expected to help offline retailers offload inventories through company websites amid the pandemic-led market disruptions. While the Ministry of Home Affairs has given some relaxations on opening standalone shops in urban regions, malls and shopping complexes still remain closed.
With the government easing lockdown restrictions in the third phase starting from May 4, consumer durables makers are expecting a revival in the demand.
Both LG and Samsung have opened bookings for various products on their websites for limited periods and are offering gifts of up to Rs 10,000 on pre-bookings made during the lockdown period. LG has opened pre-bookings till May 15 and Samsung by May 8.
Special offers include Flexi-EMI options, cashback and extended warranties”As a precaution against the spread of the pandemic, Samsung has made arrangements across its retail and distribution channel, to help consumers to pre-book products, without having to step out of their homes. They can book their Samsung products online on Samsung Shop for which express deliveries will be done from the nearest Samsung Authorised Retailer,” the company said in a statement.arranties. Deliveries will be made by the company’s offline retailers in line with government directives post-lockdown.
In a statement, Raju Pullan, Senior Vice-President, Consumer Electronics Business, Samsung India, said: “Through our pre-book offer on Samsung Shop, we want to ensure our consumers get the fastest delivery possible as per government regulation on relaxation of lockdown from a Samsung authorized retailer nearest to them, without having to step out of their homes till normalcy returns.”
“The integration of our offline retail partners with our strong and secure online platform will also help our partners who have stood with Samsung and our consumers through difficult times over the years, and help them bounce back as demand picks up,” he added.
