Paisabazaar’s strengthened technology-driven infrastructure enables advisors to connect with customers remotely • The fintech plans to use multi-lingual advisors to drive awareness • It is recruiting local talent across multiple cities to build competencies in offering assistance in regional languages • Also in the works are multilingual AI-enabled smartbots that would provide access to information in local languages Paisabazaar.com, a digital marketplace for lending products and credit score platform, announced today that it is expanding its operational capacities, by launching completely work-from-home employment policy for its operations workforce and hiring regional talent from multiple cities.
Before the pandemic, Paisabazaar’s almost entire workforce was largely based in and around its Gurgaon headquarters. However, in the last 15 months, the fintech has built strong internal competencies that now enables its advisors to serve the needs of customers remotely, from anywhere in the country. While there were challenges in the initial few weeks last year, Paisabazaar says productivity and business efficiency has gone up considerably in its work-from-home model.
“Like most players in the financial services industry, we too were unprepared for the sudden lockdown last year. However, over the next few months, we significantly strengthened our in-house infrastructure to adapt to the new external environment. Equipped with this, we have embarked on a remote work model for our operations vertical. This allows Paisabazaar’s advisors to instantly connect with customers and assist them in availing credit seamlessly,” said Naveen Kukreja, chief executive and co-founder of Paisabazaar.com.
Launching multiple city recruitment drive
According to Paisabazaar, its advanced CRM system enabling remote access from anywhere, anytime is not just cost-effective and convenient during times like these but is also a complete game-changer with respect to the expansion of its operations, vis-a-vis onboarding regional talent in geographies without physical presence of an office and building its repertoire in assisting consumers in a language of their choice.
Towards this, Paisabazaar has launched recruitment drives in Chennai and Indore. Over the next few months, it plans to do similar drives in multiple cities, including Delhi – NCR, across the country.
Paisabazaar receives ~1 million enquires for loans and credit cards in a month from more than hundreds of cities and towns in India. It says having a large and diverse team of multi-lingual advisors to serve these customers is critical, as most need assistance in choosing the best-suited lending product from the platform. This team of highly trained advisors not only offer advice on the right offer to each customer but also provide them end-to-end assistance through the entire lending process.
