Myntra has announced the arrival of the 16th edition of its flagship EORS (End Of Reason Sale).

Myntra End Of Reason Sale is scheduled to be held between June 11-16. 

Myntra Insiders get access to exciting unparalleled offers and an extra day to decide and own their favs before the items on their wishlist start running out of stock. Being an Insider is quite a privilege! Isn’t it? For those who are not a part of the Myntra Insider program, you can stand a chance to win the early access slot by whistling your favorite products, playing games, referrals, winning online contests, and adding your favorite options to the cart on June 10th, between 7:30 to 11:30 pm.

“The 6-day event will present an opportunity for brands to connect with millions of customers and first-time shoppers from across the country who are expected to visit the platform to cater to their unique fashion and beauty needs. Over 5000 popular international and domestic brands are gearing up to offer unprecedented deals across a wide set of categories, like women’s ethnic and western wear, men’s casual wear, footwear, including sneakers, sports gear, kids and teens wear, beauty, and home on the Myntra platform. StyleCast, Myntra’s go-to destination for Gen-Z shoppers has scaled its offerings from `7000 styles to over 40,000 styles, offering them a one-of-a-kind shopping experience,” Myntra added in a statement.

Myntra says it will also unleash the full potential of its Social Commerce platforms which have been a cornerstone of its marketing initiatives to engage with its thriving fashion-forward shopper base. 

“Customers can look forward to India’s most popular influencers, including Big Boss 15 winner Tejaswi Prakash, Hina Khan and Gurmeet Chaudhary, among others, creating over 5,000 looks, in the space of fashion and beauty, on Myntra Studio. Customers who consume fashion and lifestyle content will see brands connecting with them through 700+  M-Live sessions during which brands will offer merchandise at EORS prices at the pre-launch itself,” Myntra added. 

Speaking about the 16th edition of EORS, Nandita Sinha, CEO, of Myntra, said, “We are very excited about the upcoming edition of EORS. With 15 editions under our belt, EORS has become one of the most awaited shopping events, and brands leverage this opportunity to offer a wide range of curated collections to match the customers’ evolving need states and delight them.”