In an industry first, Airtel Xstream Premium to aggregate content from 15 leading Video Apps with a single login, single search, and single subscription at an introductory price of Rs 149* per month only
Exclusively available to Airtel customers for viewing across all screens (TV, Smartphone, Tablets, and PC).
Airtel said that as part of the launch, the single subscription plan is launched at an introductory price of Rs 149 a month. In a statement, the company said that Airtel Xstream Premium offers aggregates content from 15 Indian and global video OTTs in one app.
Customers will get access to a large catalog of over 10,500 movies and shows as well as live channels from SonyLIV, ErosNow, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Docubay, DivoTV, Klikk, Nammaflix, Dollywood, Shorts TV on Airtel Xstream Premium.
Xstream Premium is a completely revamped version of its previous content offering that was free.
Secondly, it offers a great experience with a single app, single subscription, single sign-in, unified content search and AI driven personalized curation for each user. Users can access Airtel Xstream Premium across Mobiles, Tablets, Laptops through the app or web and on the TV through the Xstream set-top-box.
CEO of Airtel Digital pointed out that the company is eyeing 20 million new users for this paid offering. “All of this content is available exclusively to Airtel customers at… Price of just Rs 149 per month,” the statement said.
“Airtel Xstream Premium is a game-changing innovation to democratize OTT content in India by solving the key challenges of content discovery, affordability, and distribution. As a unified digital platform, it’s a win-win proposition for customers and OTT players alike as we begin an exciting journey to make digital entertainment mainstream in India,” Nair said.