It’s typically one of the most anticipated sales of the year. In 2021, pent-up consumer demand and a surge in new online shoppers could make Amazon Prime Day  even bigger.

This year’s Amazon Prime Day will include discounts on more than 2 million items for Prime members — about twice as many as last year — including over 1 million deals from small and medium-sized businesses, according to the retail giant.

When is Prime Day 2021? It will be earlier than in previous years.

Besides Amazon Prime Day 2020, which was delayed as a result of the coronavirus pandemic, Prime Day historically takes place sometime in mid-July (the first date for Prime Day’s inaugural 2015 event commemorated the retailer’s then-20th anniversary). This year, however, Prime Day will take place on June 21 and June 22. Recent reports claim that the earlier June start date could be timed against the rescheduled 2021 Olympics and the projected July travel boom surrounding it.

What is Amazon Prime Day?

Amazon Prime Day is an annual two-day event for members of Amazon’s Prime subscription service, which the company reports are now 200 million strong worldwide. Existing or new customers to the service, which costs $12.99 a month ($119 per year), will get access to tons of top-rated products at jaw-dropping discounts during this monster sale. Members will also be able to stream movies and TV on Prime Video and read thousands of books on Prime Reading (among other perks). Those on the fence can even test the service out for a free 30-day trial.

Best Beauty Prime Day Deals On the Market

We’ve only got one word to describe the Prime Day beauty landscape: abundant. Ok, and glorious, if we’re being a little indulgent with our words. Hundreds of brands, across drugstore and high-end categories, have gone all out with their Prime Day deals. There’s no better time to restock your beauty essentials and splurge on luxury skin-care and hair-care tools than when you can access major discounts. Here’s a sneak peek of some of our favorite deals — some of which have already been announced (Redken and Mizani) and some based on last year’s sales. Keep this page bookmarked, as we’ll be updating this section as we approach the 48-hour event:

NuFace Trinity Facial Toning Kit


Redken Color Extend Blondage Shampoo


Cosrx Advanced Snail 96 Mucin Power Essence


T3 Cura Hair Dryer


Mizani 25 Miracle Milk Leave-In Conditioner


La Roche-Posay Toleriane Purifying Foaming Cream Cleanser



Best Electric Toothbrush Deals During Prime Day

It’s no surprise that electric toothbrushes and flossers are among the best deals you can score during Prime Day. After all, everyone needs to maintain good dental hygiene habits — especially after a year of irregular (or nonexistent, for some) dentist appointments and deep cleanings. Here are some of our favorite picks that were on sale last year to upgrade your brushing routine:

Oral-B Genius X Electric Toothbrush


Philips Sonicare ExpertClean 7500 Power Toothbrush