Google is conducting an experiment under the Area 120 project. The company is planning to combine three important aspects of online shopping into one single platform. Right from spotting a product to checking video reviews and going on to even ordering the same product. Google claims this new experiment called Shoploop will provide new ways to discover new products in a short, entertaining video format.

According to Google, “the experience on Shoploop is more interactive than just scrolling through images, titles, and descriptions on a traditional e-commerce site.” All Shoploop videos are shorter than 90 seconds and help discover new products

You can overview, try to advocate merchandise and assist others to store immediately from movies.

All Shoploop movies are shorter than 90 seconds and assist individuals to uncover new merchandise in an entertaining manner, whether or not they wish to attempt at-home nail stickers, revive second-day hair or get a concealer that provides full protection.

Shoploop additionally helps customers get product critiques from actual people who find themselves educated in regards to the merchandise in a selected space.

You can review, try, and recommend products and help others shop directly from videos.

Shoploop also helps users get product reviews from real people who are knowledgeable about the products in a particular area.

Once you find a product that interests you, you can either save the product to buy it later or click straight to the merchant’s website to complete the purchase.

You can also follow your favorite Shoploop creators and share videos you like with your friends and family.

Google said that currently, it is focused on content creators, publishers, and online store owners in the beauty industry in categories such as makeup, skincare, hair, and nails.

Lax Poojary, General Manager, Shoploop stated in an official blog, “Currently, we’re focused on content creators, publishers and online store owners in the beauty industry in categories such as makeup, skincare, hair, and nails. Our goal is to provide them a platform where they can review and recommend products and help others shop directly from their videos. For example, Jessica, contributing editor at Allure, shows the benefits of using a Mihakka (a face exfoliating tool made with clay from the Atlas mountains in Morocco), and Adeline Koh, the owner of handmade skincare company Sabbatical Beauty, highlights the craftsmanship and story behind her products. If you are a content creator or a store owner in any of these product areas, you can apply through our website to be an exclusive Shoploop creator.”