Arvind Kejriwal launched an interactive online campaign for the Delhi Assembly polls to highlight the work done by Aam Aadmi Party (AAP) in various spheres, including infrastructure, health and power.
Highlights:
- Arvind Kejriwal launched an interactive online campaign for the Delhi Assembly polls to highlight the work done by AAP in various spheres, including infrastructure, health and electricity
- With less than two weeks remaining for Delhi elections, Kejriwal launched the website welcomekejriwal.in, a part of the micro-level campaign ‘Aapka Kejriwal Aap Ke Dwaar’
- Ankit Lal, AAP’s social media head, said that the website was developed with the technology used in games and high-end advertisements
With less than two weeks remaining for the elections in Delhi, the chief minister launched the website welcomekejriwal.in, a part of the micro-level campaign ‘Aapka Kejriwal Aap Ke Dwaar’ under which he aims to “visit every household in the city and deliver a talk on the government’s achievements”. He appealed to the people to visit the website or give a missed call on 7690944444, following which he will appear on smartphone or computer screens.
The website’s introductory page shows Kejriwal ringing the doorbell of a house and requesting the use, “Namaskar, I am Arvind Kejriwal. May I come in? Hope you aren’t busy.” On clicking on the ‘Welcome’ button on the page, Kejriwal enters the house and the user is presented seven choices of sectors on which the chief minister would speak through pre-recorded videos. Options include education, health, water, unauthorised colonies, electricity, women empowerment and infrastructure.
Users can choose between seven options on which Arvind Kejriwal will speak in pre-recorded videos.
The plan to build flyovers, redesign roads, new electric buses and cleanliness projects featured in the plans that Kejriwal listed under the ‘infrastructure’ section. Meanwhile, in the ‘women empowerment’ section, he talked about the installation of CCTVs in various localities and the plan to install 1.4 lakh more in the near future. “We will also install 2 lakh streetlights to do away with dark spots in the city,” he said. Additionally, the chief minister said that 13,000 bus marshals have increased women’s safety and there has been a 12 per cent increase in women travellers in buses.
CCTV cameras have also been installed in unauthorised colonies, where facilities like roads and water supply have been provided in the last five years, Kejriwal said in the video. He also said that the AAP government in Delhi has ensured 24 hours electricity for its people and that consumption up to 200 units have been made free. “32 lakh families last month paid zero electricity bill,” he said.
Under the education section, the chief minister said that the quality of education and facilities have been brought at par with private schools. He added that the government has introduced novel steps like foreign training for principals and vice-principals, coaching for competitive examinations, IIM training for teachers, loans for college education up to Rs 10 lakh without any guarantee and government assistance for competitive exam coaching.
While unveiling the website on Monday, Kejriwal said that even though he wants to meet the approximately 50 lakh families of Delhi through a door-to-door campaign, it is not “physically possible”. He said he wanted to have a direct conversation with the people without any mediators and this idea led to the launch of the website. “You can share your feedback. We will try to include your suggestions and I will personally make sure to work on your complaints after the elections,” the chief minister said.
