Flipkart, announced ramping up its private brand furniture selection for the young urban population in metros and tier-one cities in the age group of 25 to 45 years.
The collection brings a range of multi-utility designs in wardrobes, tables, cabinets, drawers, shelves, shoe racks Most of these products are made in India and in turn have played a key role in creating vibrant local manufacturing and new livelihood opportunities.
“With this entirely new range, Perfect Homes is targeting a new segment of consumers who aspire to own the latest decor and aesthetics but may have budgetary concerns,” said Adarsh Menon, Senior Vice President, Private Brands, Electronics and Furniture at Flipkart. He also stated- Customer centricity is the ethos on which our private brands’ portfolio is built,”
The Flipkart Group has a registered customer base of over 20 crore, offering over 15 crore products across more than 80 categories.
Perfect Homes Studio by Flipkart was launched in 2017 and has seen significant growth since then. It was conceptualised after realizing the gaps that exist in online furniture offerings in the country and since then has been working on bridging them.
Most of these products are made in India and in turn have played a key role in creating vibrant local manufacturing and new livelihood opportunities, the company said.
The Flipkart Group has a registered customer base of over 20 crore, offering over 15 crore products across more than 80 categories.
Flipkart celebrates a decade of fulfilling the wishes of online retail customers in India, and solving for India’s dynamic e-commerce ecosystem. Since starting up in 2007 from a two-bedroom apartment in Koramangala, Bengaluru, Flipkart’s founders Sachin Bansal and Binny Bansal have built an e-commerce bellwether that has held the torch aloft for a generation of Indian startups. Each year, Flipkart has fought off competition with path-breaking innovation aimed at solving for India. Strengthening its leadership position with every milestone achieved, Flipkart has built what is today arguably India’s most exciting company to work for, with a workforce whose average age is not quite 30.
