Instagram Reels: In good news for Instagram fans around the globe, the photo-sharing platform Instagram has announced that it is rolling out new features, including 90 seconds Reels. The company has expanded the length of a Reel from 60 seconds to 90 seconds, which gives creators more time to share their content.

The Meta-owned platform said that it is now extending the length of Reels up to 90 seconds, which will help users express their most authentic selves on Reels. Instagram also said that users can now import their own audio directly within Instagram Reels.

But the decision to extend a Reel video clip to 90 seconds suggests the platform wants to give users more room to show their visuals and story. “You will have more time to share more about yourself, film extra behind-the-scenes clips, dig deeper into the nuances of your content, or whatever else you want to do with that extra time,” the Instagram pointed out in its blog post.

Apart from this, creators on Reels also get the chance to ask their audience about the next version of the story, by creating a poll to know their views.

Reels are trying to be more like TikTok, in the sense that you can add original audio, and even have a customised set of templates that can be used with preloaded audio and clip holders. Convenience was one of the biggest reasons for TikTok’s success in the market, and now Reels wants a piece of it.

Earlier this week, Instagram added a new alert feature that allows people to see and share notices of missing children in their area. The Amber alert tool has been developed in partnership with organizations like the National Center for Missing & Exploited Children (NCMEC) in the US, the International Centre for Missing & Exploited Children, the National Crime Agency in the UK, the Attorney General’s Office in Mexico, the Australian Federal Police and more.