In keeping with auto industry trends of going digital, SUV major, Mahindra & Mahindra on Friday announced the launch of its end-to-end online car owning solution called Own-Online.

Under the new initiative — Own-Online, a customer can finance, insure, exchange, accessorize and own a company vehicle, in four simple steps, from the comfort of their homes, the M&M said in a statement.

In recent times, online has been a preferred purchase channel across categories, and going forward, the online purchase of vehicles is set to gain more traction, he added.

“We are ready to lead this change in automotive retail by providing many industry-first experiences to our customers,” Nakra noted.

Four steps to buy Mahindra car online:

1. Explore and Personalize
Explore Mahindra’s wide range of SUVs and personalize as per your needs.

2. Get instant exchange quote
Select a dealer of choice and get an instant, real-time quotation for your old car.

3. Choose finance and insurance
Choose from multiple finance and insurance options and get online approval.

4. Payment and delivery at doorstep
Make payment and get ‘contactless’ delivery at the preferred location.

Under the initiative, the customers can personalize their vehicles, instantly generate an exchange, get finance and insurance quotations and make booking payment, making the car ownership journey end-to-end and online in the true sense, the company said.

M&Ms pan-India network of over 270 dealers and 900 plus touchpoints is integrated with the Own-Online platform through back-end technology and process cohesion, it added.

Dealerships have upgraded their procedures and processes and are trained to minimize physical contact, it noted.

Besides, the company is also taking additional precautions across the customer interaction processes such as test drives, document collection, and vehicle delivery to ensure high hygiene standards are maintained, it said.

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