The country’s largest lender State Bank of India (SBI) has introduced a new feature called Kisan Credit Card Review or KCC Review option on YONO Krishi. With this added feature, farmers will no longer need to travel the distance to visit the bank branch to apply for a revision in their credit card limit. “KCC Review option on YONO Krishi will help farmers apply for the same in just 4 clicks from the comfort of their homes without any paperwork,” SBI said.

Given the fact that not all farmers have access to smartphones, SBI has also streamlined the KCC review process at its branches. More than 75 lakh farmers having KCC account with SBI are expected to get the benefit of KCC Review on Yono Agriculture. The facility of paperless KCC review will not only help farmers save costs and efforts in applying for the revision of the KCC limit, but will also speed up the process for them, especially during the harvesting season.
Rajnish Kumar, Chairman, SBI, said, “Introduction of YONO KCC Review on YONO Krishi is SBI’s yet another initiative to make our farmer customers future-ready by offering them constant digital innovations pertaining to their agricultural needs. This new feature has been added keeping in mind millions of our valuable farmer customers’ convenience and safety.” He believes that the farmers will now be able to experience a hassle-free application process for their KCC limit revision. “With a Digital-First approach, it is SBI’s continuous endeavor to provide innovative digital banking solutions to all our diverse set of customers across the country,” he added.

Apart from KCC Review, the multi-lingual YONO Krishi platform – which is bringing-in technology to farmers in more than 10 vernacular languages – is offering services such as YONO Khata, YONO Bachat, YONO Mitra and YONO Mandi to its farmer customers. These unique offerings facilitate farmers with Agri loan products, an online marketplace to buy and rent agricultural inputs and equipment, customized farming advisory, investment, and crop insurance products, instant Agri gold loan, upgrade to scientific farming practices, and much more. With YONO Krishi, SBI has opened the doors of digital agriculture to farmers. In just one year of its launch, YONO Krishi has disbursed more than 14 lakh Agri Gold loans and has seen more than 15 lakh clicks on YONO Mandi and YONO Mitra.

YONO itself has grown by leaps and bounds over the last two and a half years since its launch. It has seen more than 58 million downloads with over 26 million registered users. YONO has partnered with over 80 e-commerce players in more than 20 categories. The bank’s flagship banking and lifestyle platform – YONO is also tasting success in international markets such as the UK and Mauritius.

Meanwhile, HDFC Bank also launched a first-of-its-kind product for the armed forces called the ‘Shaurya KGC Card’ which comes with never-seen-before features and eligibility criteria specially crafted for over 45 lakh Indian armed forces personnel.

Based on the Kisan Credit Card guidelines of the government, the Shaurya KGC Card will provide the armed forces personnel with finance for agricultural requirements like production of the crop, post-harvest maintenance, and consumption needs. They can also avail of this funding to purchase farm machinery, irrigation equipment or construct storage structures, etc. It comes with a life cover of Rs 10 lakh as against Rs 2 lakh for an average card.