Swiggy Health Hub: Swiggy has launched Health Hub, a healthy food discovery section on its app. The food delivery platform has collaborated with nutritionists and top restaurants to curate special health menus and dishes. Consumers can take their pick from health-focused dishes, including gluten-free, high-protein, low-carb, organic, vegan, and keto meals. It also boasts to be the first to offer consumers detailed information on macronutrients such as protein, carbohydrates, and fats for dishes. For now, the app feature is only made available for Android users in Bengaluru, with expansion plans for the future.
Swiggy has worked with nutritionists and top restaurants in the country to enable curation of special health menus and dishes by restaurants. Health Hub will further assist consumers in deciding what to order by becoming the first food delivery platform in the country where the restaurants will be able to share detailed nutritional information on macronutrients like protein, carbs, fats, etc. for dishes.
The past few months have altered the food consumption habits of Indians with a renewed focus on eating right, especially as they spend more time indoors. As per Swiggy’s StatEATistics 2019 analysis, there was a significant uptake in orders for healthy food, including dishes like Khichdi as well as global trends like Keto dishes. In 2019, healthy eating was one of the fastest-growing consumer trends on the platform.
Swiggy also led detailed consumer research to figure out their healthy food preferences. Keeping the local palate in mind, the Health Hub offers several healthy versions of popular Indian dishes as well. Swiggy has also worked with leading restaurants at multiple levels in order to assist them in creating healthy options for their dishes.
The Health Hub feature also offers insights into the nutritional break-up of each dish along with the calorie count, aiming to help consumers know exactly what they are ordering. “There is a visible demand for healthy food choices by consumers and restaurants are seeking opportunities to innovate and stay relevant to these market changes,” said COO Vivek Sunder. “With the launch of Health Hub, we expect this trend of ordering healthy dishes to grow and more than double over the next six months”
Presently, Swiggy’s Health Hub is live in over 30 areas in Bengaluru, offering over 10,000 unique healthy dishes from over 1,000 restaurant outlets. It plans to expand the feature to Delhi, Hyderabad, and Mumbai in the coming weeks.