Tata Sky has launched the ‘Tata Sky Binge’ app or Binge mobile app for cell customers which offers new plans beginning at ₹149. The plans additionally bundle subscriptions of OTT functions.
Plans and pricing
Tata Sky Binge Mobile app has been introduced with two plans.
₹299 Plan: Subscribers opting for a Tata Sky Binge ₹299 plan will be able to access content from 10 OTT apps on 1 TV screen (through Amazon Fire TV Stick – Tata Sky Edition or Binge+ STB) and 3 mobile screens.
₹149 Plan: The ₹149 mobile-only plan gives access to Binge services on 3 mobile screens with content from 7 OTT apps. All new Binge users downloading the Mobile app can also get a 7-day free trial.
Features
The new Tata Sky Binge mobile app curates content from multiple streaming services into categories such as New Releases, Popular Movies, Trending Now etc for better discoverability. Content is also classified under labels such as Language, Genre, app rails etc. The tab bar at the bottom of the screen gives access to Home screen, Search and Watchlist.
Tata Sky Binge aggregates content from 10 OTT apps. Single subscription and a unified user interface gives access to partner apps such as Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids, SonyLIV and CuriosityStream.
Amazon Prime Video can be accessed on a large screen with an additional Prime subscription.
Commenting on the launch, Pallavi Puri, Chief Content & Commercial Officer, Tata Sky mentioned, “The launch of Tata Sky Binge Mobile app is in sync with our endeavour in the direction of making our merchandise accessible to a bigger viewers base. Our subscribers can now entry their alternative of OTT content material, on massive and small screens, at house or on-the-go, all with a unified interface, single subscription and sign-on.”
She additional added, “Tata Sky Binge on Amazon Fire TV Stick – Tata Sky Edition was our first step into OTT. With the following step we wished to mix one of the best of each worlds on one interface, i.e. linear TV + OTT by way of the introduction of Android enabled good Set high field, Tata Sky Binge+. With the extension of Tata Sky Binge on the cell app, we now cater to audiences who watch OTT content material however favor it on their private gadget or for on-the-go consumption.”
