Youtube will pay users in India for creating short-form video content

YouTube has rolled out a major update to its platform. Word is that the company has started rolling out its short-video sharing feature called Shorts to more users.

Alphabet Inc’s YouTube on Tuesday announced a $100 million fund to pay content creators who make hit videos on its new short-form video feature Shorts, as YouTube aims to court more influencers. The fund will launch in the coming months and pay creators this year and 2022, YouTube said.

TiTok has been clutural phenomenon and has never been in doubt. Every big tech company- Snap, facebbok, google has tried its best to create a TikTok rival but to limited success. Now Google is taking another leaf out of TikTok’s book in order to boost Youtube shorts- Its answer to TikTok – and lure more creators. According to multiple online reports, Youtube has created a $100 million Youtube Shorts fund, which will pay creators money for creating engaging content.

Interestingly, the development comes shortly after the company rolled out the feature to its creators in the US. “We’re very excited to announce that the Shorts camera is now available to everyone in the US! You can start creating short videos right from the YouTube app and try out some of the latest features that we’re rolling out,” the company had said in an announcement.

The Shorts Fund will not just be limited to creators in the YouTube Partner Program. Others will be eligible to participate provided they create original content for Shorts and adhere to YouTube Community Guidelines.

YouTube is also planning to expand its Shorts player across more surfaces to help people find new creators. Additionally, it would begin testing and iterating on advertisements to better understand their performance.

The YouTube team is currently working on introducing more features to YouTube Shorts, such as: